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Who we are

Serving the Great Lakes Region with Pride

Our Mission

We believe high-speed, reliable internet service is the great equalizer. We’re on a mission to transform the future of our region by building an unparalleled network and providing world-class customer service in the communities where we live, work, and serve.

Our Values

Reliability

is ingrained in our business. It starts from the moment we begin designing a network and extends through installation and customer support. We’re intentionally at our best for the people we serve.

Integrity

is the way we do business. We live in the communities we serve, so we put our principles into action and deliver on our promises. We’re going the extra mile to bring the internet to your door.

Innovation

is in the very origins of our business. Since 2001, we’ve been developing revolutionary, creative ways to connect people to the things they care about. We’re aiming to change the world.

Illumination

is the mindset through which we approach problems. We work to illuminate our customers and communities by providing expert service, resources, and support. We’re working to light up the communities we serve.

We’re Aiming to Change the World

This is the team leading that charge

Gene Crusie

Chief Executive Officer

Deborah Crawford

Chief Operating Officer

Ryan Delack

Chief Financial Officer

Lana Frank

Chief Marketing Officer

Patrick Wheeland

Chief Technology Officer

Ryan Delack

Chief Financial Officer

As chief financial officer, Ryan’s areas of responsibility include financial planning and analysis, accounting, tax, investor relations and internal audit. Beyond his focus on finance functions, Ryan serves as a strategic contributor to Surf’s continued transformation and rapid growth plans. Ryan has 18 years of financial leadership experience. Since 2018, he has served as a CFO and treasurer in three mid-market private equity portfolio companies, including Surf Internet (Bain Capital/Post Road Group), Paycor (Goldman Sachs/Apax Partners; NASDAQ: PYCR) and Dickson (May River Capital) where he led the take-private and integration of France-based OCEASOFT. Ryan spent more than a decade in various financial leadership roles with Procter & Gamble’s (NYSE: PG) $1 billion-plus brands, including Pampers and Crest. He was also previously the CFO of Dover Corporation’s (NYSE: DOV) $400 million Pump Solutions Group where he oversaw an international team of 90 people across seven countries.

Patrick Wheeland

Chief Technology Officer

Patrick is responsible for leading the product development, engineering and support teams, as well as defining the technical vision for the company. Patrick’s entire career has been laser focused on IT in the telecommunications industry. It all started in 2001 with CSInet Internet Access Corporation. During his time there, Patrick excelled in various roles and responsibilities, eventually being promoted to network administrator and helping the company grow to 3,000 customers with nearly 100 broadcast sites. In 2013 Surf acquired CSInet and invited Patrick to remain with the company as a key member of the leadership team. Patrick brings a wealth of expertise, most notably his continued focus on efficiency in operations, while never sacrificing quality.

Lana Frank

Chief Marketing Officer

As Surf’s chief marketing officer, Lana is responsible for executing on the company’s strategy and driving new pathways of sustainable growth for the company. Lana has more than 25 years of strategic marketing experience in management and consulting roles. Much of her career has been spent in the telecommunications industry, having held positions at DISH Network, CSG International, and Comcast. Prior to joining Surf, she was vice president, growth marketing, for WOW! Internet, Cable & Phone out of Denver, Colorado. During her five year tenure, she furthered WOW!’s brand positioning and led the development and execution of advertising and marketing strategy to drive subscriber growth.

Deborah Crawford

Chief Operating Officer

In her role as chief operating officer, Deborah leads multiple Surf Internet teams in the design and construction of an unparalleled fiber internet network for the Great Lakes Region, along with providing world-class customer service. The bulk of her professional career has been in the telecommunications industry with companies such as CHR Solutions, Windstream Communications, PAETEC, and McLeodUSA. She previously served as executive vice president and chief operating officer for NTS Communications, headquartered in Lubbock, Texas. Deborah spearheaded the company’s network expansion across West Texas, North Texas, and Louisiana. As part of her efforts, she recruited a private equity firm and leveraged a $175M investment to transform and expand NTS’s operational capabilities.

Gene Crusie

Chief Executive Officer

Gene serves as the visionary leader of Surf’s mission to transform the future of the Great Lakes Region by providing an essential gateway to connectivity through fiber internet. He believes that high-quality, reliable internet connectivity is the great equalizer, with limitless potential to reshape economic and educational futures. Since the early 1990s, Gene has played a pivotal role in the successful development and launch of dozens of internet service providers around the United States. In the last five years under his leadership, Surf Internet has acquired six other businesses, expanded into three states and has grown to a team of more than 125 people. Gene and the companies he leads have earned multiple awards, including the Junior Achievement Technology Hall of Fame, Ceragon Top North American VAR, Elkhart Chamber of Commerce Business of The Year, and the 1 Mile Tower Construction Award.